About this episode

The episode discusses the balance between humanity and technology in the context of AI, featuring insights from Baratunde Thurston and Terry Rice.

This bonus episode of Insider Interviews: With Media & Marketing Pros came together super spontaneously at On Air Fest in Brooklyn, where podcasters, creators, and technologists gathered recently to talk about the future of audio and, no spoiler alert, the future of AI. After a keynote session that talked about living WITH machines by keeping humanity present I had to grab Baratunde Thurston and Terry Rice to keep talking about how creators, entrepreneurs, (and parents) are navigating exactly that. Both of these conversations landed on the same core idea as my previous episode with Jack Myers : The real differentiator won’t be the machines—it’ll be the humans using them. Baratunde Thurston, author, speaker, comedian, and “thought leader of interdependence,” has been thinking about this balance for years and created his podcast Life with Machines to really explore that. As he asks: How do we live well with technology, instead of just enduring it? Living Well with Tech per Baratunde He’s experimenting with AI directly in his own creative process—even creating an AI character named “Blair” as a kind of co-producer on his show. But he’s also clear that there’s a line…

People in this episode

Host: E.B. Moss

Guests: Baratunde Thurston, Terry Rice

Topics covered

• AI
• creativity
• technology
• human-machine interaction
• podcasting
• entrepreneurship

Keywords

• AI
• creativity
• technology
• podcasting
• human-machine interaction
• Baratunde Thurston
• Terry Rice

Mentioned in this episode

Books & works: Life with Machines

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• Changing Perceptions in CTV Advertising: Insights from Premion’s Blake Hebert · March 9, 2026 · 14 min
• Why Humanity is Media’s Edge in an AI World · February 25, 2026
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