Changing Perceptions in CTV Advertising: Insights from Premion’s Blake Hebert
From Insider Interviews: Media and Marketing Pros by E.B. Moss
March 9, 2026 · 14 min · Season 2 · Episode 49
About this episode
Blake Hebert discusses the current state of CTV advertising and the challenges marketers face while navigating the medium.
CTV advertising may come with its share of acronyms and moving parts, but about 70% of advertisers say they plan to increase their investment in it, according to the latest industry survey from Premion. Blake Hebert, Premion’s Sr Dir. of Publisher Operations, isn’t surprised by that momentum. But he also knows marketers still face challenges like complexity. In Ep. 49, he talks about where the medium stands today—and how Premion is helping simplify the path for local and mid-market advertisers. Blake, who just welcomed baby #2, returned to work to help introduce Premion’s baby #4 — that latest CTV survey done with Advertiser Perceptions . And no one’s crying about this one: only 1% of respondents said they expect to decrease their CTV budgets. With a rare perspective from being hands on across the buy side and sell side, from agency life at RPA to roles at Hulu and SpotX/Magnite, Blake now has a front-row seat to what’s coming from publishers and platforms. He shares those insights back with internal teams and advertisers to make the CTV landscape easier to navigate. And with us in this conversation. What advertisers are learning, and what Blake explains particularly well…
People in this episode
Host: E.B. Moss
Guest: Blake Hebert
Topics covered
- CTV advertising
- marketing challenges
- advertising investment
- consumer behavior
- media landscape
Keywords
- CTV advertising
- Premion
- advertising investment
- consumer behavior
- marketing challenges
- streaming
- media landscape
Mentioned in this episode
Organizations: Premion, Advertiser Perceptions, RPA, Hulu, SpotX, Magnite
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