A 90's Kid's Guide to Personal Branding
About this episode
Heath Shearon discusses the complexities of personal branding and its relation to reputation and authenticity.
In this episode of Insurance Town , we've got a Mayor Solo episode. No guest this week, just me and my fellow citizens of Insurance Town. Today, we're tackling a topic that I think has become way more complicated than it needs to be: personal branding . I'm going to challenge some of the biggest buzzwords in business and marketing today. What if "personal branding" is really just your reputation? What if authenticity is simply being true to yourself? What if networking is nothing more than making genuine friends? As a 90's kid, I don't think these ideas are new. I think we've spent the last twenty years creating new words for principles our parents were teaching us long before social media, LinkedIn, and personal branding became a thing. In this episode, we'll talk about how to intentionally build a reputation people trust, how to protect that reputation, why "fake it till you make it" is a dangerous philosophy, how to discover who you're uniquely called to serve, and why the strongest personal brands aren't manufactured they're built one promise, one relationship, and one act of integrity at a time. If you've ever wondered how to become known, trusted, and remembered without…
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