🚀 Why “Confident, Reliable, Nice” Is the Secret Weapon for Small Business Growth
About this episode
Elizabath Eiss shares her entrepreneurial journey from insurance to founding Results Resourcing, emphasizing the importance of being 'confident, reliable, nice' in small business growth.
What happens when an insurance executive leaves corporate leadership, joins an early internet startup, discovers the power of freelancers before remote work became mainstream, and then builds a company around helping small businesses scale smarter? You get a fascinating entrepreneurial journey like the one shared by Elizabath Eiss on this episode of Inventive Journey. In this conversation, Elizabath explains how her career evolved from commercial insurance underwriting into technology startups, consulting, and eventually founding Results Resourcing — a company focused on helping entrepreneurs and small businesses build operational support through curated freelance teams. One of the most memorable moments in the episode comes from a simple phrase that completely reshaped her business model: “Confident, reliable, nice.” That was the request from a business owner who needed urgent support and didn’t care about flashy resumes or complicated credentials. They simply wanted someone dependable, capable, easy to work with, and available quickly. Ironically, that simple request captures one of the biggest hiring challenges facing modern entrepreneurs. Small businesses today are…
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