About this episode

Ziv Kohav discusses how startups can secure paid Proof of Concept projects with ICL Group and the importance of focusing on scientific data over marketing claims.

Episode 89: ICL Group: Ziv Kohav on securing paid POCs and why marketing claims are noise to a $7B corporate In this episode, I sit down with Ziv Kohav, Head of the Open Innovation Program (ICL Open) at ICL Group, a $7 billion specialty minerals giant headquartered in Israel. Ziv outlines exactly how early-stage (even TRL3) startups can secure paid Proof of Concept (POC) projects with ICL across their Plant Nutrition and Food Specialties divisions. We discuss why founders need to stop pitching the "market need" and focus strictly on scientific data and strategic fit. Ziv also breaks down the internal corporate timeline, revealing why startups operating on a 3-month runway are setting themselves up for failure when trying to close a corporate licensing deal that requires agricultural growing seasons to validate. 🎧 Listen to the full episode to hear Ziv’s advice on how to price your POC without triggering red flags in the corporate procurement department. Key Facts ICL Group: Ziv Kohav: https://www.linkedin.com/in/zivkohav/ Website: https://www.icl-group.com/ Headquarters: Israel Goal: To scout, fund, and license external technologies (TRL3 and up) focusing on advanced plant…

People in this episode

Host: Alex Shandrovsky

Guest: Ziv Kohav

Topics covered

• paid POCs
• corporate innovation
• startups
• plant nutrition
• food specialties
• licensing agreements

Keywords

• Proof of Concept
• corporate licensing
• startups
• plant nutrition
• agricultural growing seasons

Mentioned in this episode

Organizations: ICL Group

Places: Israel

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