On Treating the Raise Like a Sales Process, 110-Slide Data Room, & Turning Complex Into Compelling
About this episode
The episode features a discussion on fundraising strategies and marketing insights from the founders of Michroma and We Are Palta.
Episode 112: Michroma & We Are Palta: Ricky Cassini and Alan Valicenti on Treating the Raise Like a Sales Process, the 110-Slide Data Room, and Turning Complex Into Compelling In this episode, I sit down with two Argentinians who have been building together for almost six years: Ricky Cassini, Co-Founder & CEO of Michroma, the precision-fermentation startup making natural food colors from fungi, and Alan Valicenti, Partner & Chief Growth Officer of We Are Palta, the design-and-marketing agency built for science-driven deep-tech companies. It is a rare, candid look at what it actually costs — in dollars, in time, and in discipline — to make a deep-tech company look as serious as its science. Ricky breaks down how Michroma rebuilt its entire data room into roughly 110 professionally designed slides — carved into a teaser deck plus dedicated decks for market opportunity, the platform, the ingredients, regulatory, IP, team and advisory board, and techno-economics/manufacturing — and how that data room helped oversubscribe a $5M target into a $6.4M seed that investors said "looked like a Series B." Alan pulls back the curtain on how We Are Palta scopes and prices the work…
People in this episode
Host: Alex Shandrovsky
Guests: Ricky Cassini, Alan Valicenti
Topics covered
- fundraising
- data room
- deep-tech
- entrepreneurship
- marketing
- business strategy
Keywords
- fundraising process
- data room
- precision fermentation
- natural food colors
- deep-tech companies
- marketing strategy
- AI in business
Mentioned in this episode
Organizations: Michroma, We Are Palta
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