The Geeks Who Wouldn't Build a Neobank (And Let Every Brand Become One Instead) [Source Code]

About this episode

The episode features an interview with Philipp Buschmann, founder of AAZZUR, discussing the journey of embedded finance and the role of leadership in fintech.

Welcome to another episode of SOURCE CODE. At Finovate, a leading Fintech conference “where you see the future of fintech first”, startups demo their solutions in seven minutes. This series is everything else - the human story behind the innovation. In every great story, there’s a hero on a quest and a guide who’s walked the path before. In b2b fintech, the customer is the hero. Today’s founder? They’re the guide. We’re going back to the origin - before the demo, before the product - to understand the journey that led here. This story is about Philipp Buschmann, founder of AAZZUR, a leading embedded financial services provider. The interview was recorded at Finovate Europe 2026. Philipp embodies The Captain archetype - a decisive leader who guides others through complex transformation with clarity and confidence. He built AAZZUR to empower companies to achieve embedded finance without needing deep technical expertise, making the impossible accessible. Like all great captains, he inspires trust through clear vision, tirelessly enabling others to succeed, and stays focused on his true goal: helping his clients become Heroes in their own industries. Links AAZZUR on Finovate…

People in this episode

Guest: Philipp Buschmann

Topics covered

• fintech
• embedded finance
• entrepreneurship
• innovation
• leadership

Keywords

• fintech
• embedded financial services
• leadership
• AAZZUR
• Philipp Buschmann

Mentioned in this episode

Organizations: AAZZUR, Finovate, Investment Management Intelligence, Orama

Places: Europe

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