Generation: Ex-UBS CMO Johan Jervøe: Why Your Brand Needs Emotion To Truly Build Trust

About this episode

Johan Jervøe discusses the importance of emotion in branding and marketing strategies.

Brought to you by our sister podcast, Generation (Spotify) (Apple Podcasts). Unlock the secrets of exceptional marketing with Johan Jervøe, former CMO of UBS and Intel. Max and Johan discuss the power of customer insight, how to leverage celebrity endorsements, the art of crafting campaigns that really resonate, and much more. Partner with us: https://business.finimize.com/ Subscribe To the Finimize newsletter: https://share-eu1.hsforms.com/1TVySdLKsSxmyp0sBmOcNrg2b9knn Check out our daily ...

People in this episode

Host: Max

Guest: Johan Jervøe

Topics covered

• marketing
• customer insight
• celebrity endorsements
• brand trust
• campaign crafting

Keywords

• marketing
• branding
• customer insight
• celebrity endorsements
• trust

Mentioned in this episode

Organizations: UBS, Intel, Finimize, Generation

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