Generation: Nils Leonard (Uncommon) | Building Brands People Actually Wish Existed

About this episode

Max interviews Nils Leonard about building brands that resonate with people and the importance of storytelling in marketing.

Brought to you by our sister podcast, Generation (Spotify) (Apple Podcasts). Imagine being handed a million pounds to develop a groundbreaking idea—but you can’t get your client to see its value. Is it their fault? Or does the responsibility fall on how you tell the story? Today, Max sits down with Nils Leonard, co-founder of one of the hottest creative agencies on the planet, Uncommon. Nils has led viral campaigns for brands like British Airways, Nike, Monzo, and EA Sports, earning multiple...

People in this episode

Host: Max

Guest: Nils Leonard

Topics covered

• branding
• creative agencies
• storytelling
• marketing
• viral campaigns

Keywords

• branding
• creative agency
• storytelling
• viral marketing
• Nils Leonard

Mentioned in this episode

Organizations: Uncommon, British Airways, Nike, Monzo, EA Sports

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