IT'S A LITTLE: Do Influencers Owe You Exposure?

About this episode

Abbie Chatfield discusses whether influencers owe small businesses exposure and shares thoughts on a related video.

Is it entitled to expect payment for someone sharing your content? Do influencers owe small businesses exposure? Welcome to It's A Little. This is a place for Abbie to share quick thoughts on timely stuff that we might not have time to talk about in the solo eps - think the Chappell Roan hotel drama, or the latest TikTok beef. For our first instalment; Abbie came across a video from a makeup artist who was told she would need to pay to use content from an influencer she offered to do makeup for. Abbie and Amy share their thoughts on the video, and the wider world of the influencer economy. LINKS Send us your thoughts, topic suggestions and more: https://forms.gle/S5Pf327SmVnnC8CE9 Check out @itsalotpod on IG at https://bit.ly/itsalot-instagram . Review the podcast on Apple Podcasts https://bit.ly/ial-review CREDITS  Host : Abbie Chatfield @abbiechatfield Executive Producer and Editor:  Amy Kimball @amy.kimball It's A Lot Social Media Manager: Julia Toomey Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Host: Abbie Chatfield

Topics covered

• influencer economy
• social media
• small business
• content sharing
• exposure

Keywords

• influencers
• exposure
• small businesses
• content
• makeup artist

Mentioned in this episode

Organizations: TikTok, Apple Podcasts

More episodes of It's A Lot with Abbie Chatfield

• NMF: The Chaplain's Secret · June 11, 2026 · 20 min
• SOLO: Men's Rights Reddit HATES This Phrase · June 8, 2026 · 1h 2m
• NMF: Healthcare Horrors ft. Emma Hardy · June 4, 2026 · 19 min
• Breaking Down the Budget with Larissa Waters · June 3, 2026 · 55 min
• EMMA HARDY: PMDD and the Myths of Monstrous Women · June 1, 2026 · 54 min
• My New Reality TV Obsession · May 31, 2026 · 34 min