Lissa Daub on Building a Sellable Business and Escaping the Owner’s Trap
About this episode
Lissa Daub discusses how to build a sellable business and avoid the owner's trap with Sharon DeKoning.
Sharon sits down with Lissa Daub, founder of Strong Impact Academy, certified Value Builder and Business Freedom Strategist, to unpack what makes a business truly valuable—not just profitable. Lissa shares how many entrepreneurs unknowingly fall into the “owner’s trap,” where the business becomes so dependent on them that they can never fully step away. Together, Sharon and Lissa why building with the end in mind matters whether you plan to sell in three years or thirty. Throughout the conversation, Lissa breaks down the key drivers behind a sellable business, including recurring revenue, customer diversification, reduced owner dependence, customer satisfaction, strong reputation, and clear differentiation in the marketplace. They talk about why knowing your sellability score matters, how Google reviews and customer surveys can impact business value, and why waiting until you are ready to sell is often too late to start thinking strategically. This episode is filled with valuable takeaways for business owners who are tired of being the bottleneck in their company and want to create a healthier, more sustainable business. If you have ever felt like you built yourself a job instead…
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