About this episode

Timo Boldt discusses his journey in building Gousto and tackling the ultra-processed food industry.

60% of the UK diet is ultra-processed. And the food industry is manufacturing your addiction. So why is this public health crisis continuing in plain sight, and what it would actually take to change it? Two things are clear. Britain's food system is more broken than most people realise. And Gousto is far more interesting a business than its recipe boxes suggest. In today’s episode, James speaks with Timo Boldt, founder and CEO of Gousto, about building one of the UK's most ambitious food businesses from scratch and why, 14 years and 80 million meals later, he's only just getting started. Timo shares how he left a career in investment banking to start again. With no money, no network, no customers, he shares what that journey has taught him about fundraising without connections, growing with your customers and building a business around a problem genuinely worth solving. They also discuss how Gousto has used AI intelligently from the beginning, not as a replacement for people, but as a tool that makes the whole operation sharper; from cutting food waste and optimising factory logistics to building fully personalised menus that 80% of customers now rely on. Timestamps: 01:37 What…

People in this episode

Host: James Reed

Guest: Timo Boldt

Topics covered

• ultra-processed food
• public health crisis
• food industry
• entrepreneurship
• AI in food business
• fundraising
• customer-centric business

Keywords

• Gousto
• ultra-processed food
• entrepreneurship
• AI
• food waste
• fundraising
• personalized menus

Mentioned in this episode

Organizations: Gousto, Reed Global, investment banking

Places: UK

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