94. How to write a business plan and manage cash flow in year one | Emma Jones
About this episode
In this episode, James Reed and Emma Jones discuss how to write a business plan and manage cash flow effectively in the first year of a startup.
You can start a business for under £100, but building one that lasts requires navigating a minefield of practical, legal, and financial decisions. In this episode of All About Business, James sits down with Emma Jones to break down the mechanics of turning an idea into a fully operational company. Emma walks through the real-world choices every founder faces. From writing a lightweight five-page business plan to deciding whether to trade as a sole trader or a limited company. Emma shares why cash flow, not profit, is the ultimate reality test for a startup, how to protect your brand name without spending thousands, and why bootstrapping for as long as possible gives you complete commercial clarity. This short episode delivers a practical blueprint for managing your admin efficiently, choosing the right insurance, and ensuring your business stays cash-solvent from day one. Timestamps (Audio) 05:13 Sole Trader vs Limited 07:50 Registering and Accountants 10:08 Outsource and Hire Smart 13:35 Protect Your IP 17:13 Bootstrapping on a Budget 19:02 Funding Options 20:45 Costs, Cash and Getting Paid Links Follow James Reed on LinkedIn Follow Emma Jones on LinkedIn Find out more about…
Topics covered
- business plan
- cash flow
- startup
- entrepreneurship
- bootstrapping
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