Matt Harris: Founder of Thunderbird Chicken
From Jazz Shapers by Bauer Media
February 14, 2026 · 30 min · Season 10 · Episode 2
About this episode
Matt Harris shares his journey from aspiring NASCAR racer to founder of Thunderbird Chicken and other food ventures.
Matt Harris is the Founder of Thunderbird Chicken (the fried chicken restaurant), Stripshack, (it's baby sister), and the pickle brand, Pickle Project. Matt joins Elliot to share how his dream of a professional motorsport career led to a scholarship to race NASCAR in the US and an obsessive scientific approach to recreating the fried chicken he loved in the Southern states.
People in this episode
Host: Elliot
Guest: Matt Harris
Topics covered
- entrepreneurship
- fried chicken
- motorsport
- business journey
- food industry
Keywords
- Matt Harris
- Thunderbird Chicken
- fried chicken
- NASCAR
- entrepreneurship
- food brand
- Stripshack
- Pickle Project
Mentioned in this episode
Organizations: Thunderbird Chicken, Stripshack, Pickle Project, NASCAR
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