188: Three Email Marketing Mindset Shifts Every Freelance SMM Needs to Hear

About this episode

This episode discusses essential email marketing mindset shifts for freelance social media managers.

You probably already know how important email marketing is for social media freelancers, but if you're still not doing it (or doing enough of it), this episode is for you. In this episode, we're chatting about: - The unspoken difference between email and social media (and why they play completely different roles for freelancers) - Why email is actually so much easier than social content (seriously) - What people unsubscribing is telling you and why it's a good thing. - How to know what to actually write about in your emails Join the membership The membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place. Less than £3 a day for annual members. Check out all the details to join here. Connect with us If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras! We would love to continue the conversation with you, so come and chat with us on your…

People in this episode

Host: The Two Lauras

Topics covered

• email marketing
• social media management
• freelancing
• mindset shifts
• content creation

Keywords

• email marketing
• freelance
• social media
• mindset shifts
• content strategy
• unsubscribing
• membership

Mentioned in this episode

Organizations: Hubsy

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• 187: Do This Quarterly To Reduce Overwhelm And Increase Profit As A Social Media Freelancer · May 12, 2026 · 18 min
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