JFDI with The Two Lauras - For Freelance Social Media Managers

The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer.Hit play to hear→ What being clear and consistent with your messaging does for your rbusiness→ Why a smaller, niche audience can land you better-paying clients than chasing a big broad one→ How to work out your niche without boxing yourself in for life (it's not a puppy, you don't have to keep it forever)→ Why "I work with small businesses" isn't a niche, and the question to ask yourself insteadJoin the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audience or your ads budget.We're 'yapping' about:→ How these launches both sold a feeling rather than features.→ Launch mechanisms you could steal (and how to get buy in from people)→ A sneaky way to get people to market your business for you.→ The real reason people were so invested in these launchesJoin the membershipThe membership is where freelance social media managers learn to build flexible, profitable offers and expert systems. You get monthly expert training, coaching from us, a community of hundreds of SMMs, and full access to our Hubsy software to manage your invoicing, social media and email marketing, create websites, sales pages and more, all in one place.Less than £3 a day for annual members. Check out all the details to join here.Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

If you need a cash injection, or you just want to make a bit more money every month – you don’t need to go straight into growing your audience or constantly be chasing up new leads (though, they are still great things to do!). Believe it or not, you could be sitting on a goldmine of current and past clients and old leads that never went anywhere. No idea how you can approach these people without feeling sleazy? We’re sharing the best ways to make money from people you already know in today’s episode!In this episode, we’re chatting about:Why if you need more money, your first thought should be existing connections – not growing your audienceThe best way to approach your current clients to see if they need more supportWhy old clients, customers and even leads could be a good source of incomeHow to best stop the “can I pick your brain for free?” questions so you can actually make money from your expertiseCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

Over on Instagram, we announced our new all-in-one platform for social media managers called Hubsy. Well, you certainly had a lot of questions about it! We decided that the best way to answer them all would be to sit down and record this episode, diving into who Hubsy is for, what tools it can replace in your business, what it’s going to cost, when you can get access to it and more. It’s been in our brains for a LONG time now, so we can’t wait until the moment you can all use it to keep your businesses way more organised – and actually, make you more money too!In this episode, we’re chatting about:What Hubsy is and why it’s THE all-in-one platform for freelance social media managersEvery tool that Hubsy could potentially replace for you (meaning more money in your bank account and less moving parts)When you can actually get access to Hubsy and how you can get the lowest priceBurning questions you’ve had about Hubsy and how it can actually make you moneyCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

“How much should I charge for X?”, “What’s the going rate for Y?”, “Is Z for this service too much?” are all questions we get asked A LOT. But really, pricing your services is such a personal thing that you should be coming up with yourself – based on what you want to make at the end of the month.But it’s obviously not as simple as “I want to make £1000, so I’ll charge £1000”. In today’s episode, we’re breaking down everything you need to consider before you slap a random price on your next proposal so that you can guarantee yourself a salary at the end of the month – and cover everything else you need to pay too.In this episode, we’re chatting about:Big mistakes freelancers often make when it comes to setting pricesConsiderations beyond the amount of money you want in your personal account at the end of the monthWhy it’s vital to look at expenses from the point of view of being a business ownerHow you can use “money spaces” or separate bank accounts to get yourself organisedCheck out the full show notes here!Connect with usIf this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.