Food Noise, Alcohol Noise, and the New Science of Medication-Assisted Behavior Change w/ Sunnyside CEO Nick Allen & Noom CEO Geoff Cook

About this episode

Mike discusses the new science of behavior change with Geoff Cook and Nick Allen, focusing on food and alcohol noise and medication-assisted approaches.

Mike sits down with Geoff Cook, CEO of Noom and one of the biggest names in digital behavior change, and Nick Allen, CEO of Sunnyside, for a conversation about food noise, alcohol noise, GLP-1s and naltrexone, and the new science of comprehensive behavior change. Geoff has led Noom since 2023 as the company expands beyond weight management into a broader model that blends personalized psychology with modern medicine, while Nick is building Sunnyside around a similar idea in alcohol: that lasting change takes more than willpower alone. Together, they unpack what happens when the “noise” gets quieter, how medication can create a powerful window for change, and where behavior change, moderation, and modern digital care may be heading next. CONNECT WITH SUNNYSIDE: Listen to Journey to the Sunnyside Podcast: https://bit.ly/4bxCqT3 Subscribe to Sunnyside’s YouTube Channel: https://bit.ly/3zuoID4 Instagram: https://www.instagram.com/joinsunnyside/ Facebook: https://www.facebook.com/joinsunnyside/ Twitter: https://x.com/joinsunnyside TikTok: https://www.tiktok.com/@joinsunnyside ABOUT SUNNYSIDE: Sunnyside is the #1 alcohol health app that helps you drink less without any shame, guilt, or…

People in this episode

Host: Mike

Guests: Geoff Cook, Nick Allen

Topics covered

• behavior change
• alcohol
• food noise
• medication-assisted treatment
• digital health
• psychology

Keywords

• behavior change
• alcohol noise
• food noise
• GLP-1s
• naltrexone
• digital health
• Sunnyside
• Noom

Mentioned in this episode

Organizations: Noom, Sunnyside

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