Ep. 103 When 'Too Legit' Kills Your Brand: The Authenticity Trap
About this episode
This episode discusses the pitfalls of over-polishing a brand and emphasizes the importance of authenticity in marketing.
Marketing, entrepreneurship, and all things small business. This episode explores how over-polishing your brand can make you look corporate, inauthentic, or out of touch. The hosts trace the evolution from expensive production values to today’s preference for conversational, human-to-human marketing and offer practical tips: be conversational, show real faces, avoid over-editing, share stories and opinions, and lean into authenticity where big companies can’t compete.
More episodes of Jurassic Marketing’s Tricera-talks
- Ep. 105 Fortunes in the Follow-Up: Stop Quitting Too Early
- Ep. 104 Why Direct Mail ROI Feels Broken — The Truth About Attribution
- Ep. 102 Make Your Business a Theme Park: Surprise, Delight, Repeat
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