About this episode

This episode discusses the importance of follow-up in converting leads into customers and offers practical tactics for effective follow-up.

This episode explains why most businesses don’t have a lead problem—they have a follow-up problem—and how consistent, multi-channel follow-up turns leads into customers.Justin covers practical tactics like systematized email and phone sequences, retargeting, direct mail, and CRM workflows, plus when and how to be persistent without sounding desperate.Listen for tips to audit your pipeline, extend follow-up timelines, and build repeatable campaigns that keep you top-of-mind until prospects are ready to buy.

More episodes of Jurassic Marketing’s Tricera-talks

• Ep. 104 Why Direct Mail ROI Feels Broken — The Truth About Attribution · June 29, 2026 · 15 min
• Ep. 103 When 'Too Legit' Kills Your Brand: The Authenticity Trap · June 22, 2026 · 24 min
• Ep. 102 Make Your Business a Theme Park: Surprise, Delight, Repeat · June 15, 2026 · 21 min

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