Ep. 93 Direct Mail Is Back: Why It Still Works in 2026
About this episode
Justin Miller discusses the effectiveness of direct mail in 2026 and outlines common pitfalls and strategies for success.
In this clip from a direct mail boot camp, Justin Miller explains why direct mail remains effective in 2026: it’s tactile, builds trust, cuts through digital clutter, and gives marketers control over message, audience, and timing.He also outlines common pitfalls — one‑and‑done thinking, lack of systems and follow‑up, and unrealistic expectations — and recommends a slow, consistent approach that complements digital channels to create reliable long‑term ROI.
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