Ep. 95 Why Billboards Don't Win: The Referral Strategy That Does

About this episode

Justin Miller interviews personal injury attorney Zack Port about effective marketing strategies for modern PI firms, focusing on referrals over traditional advertising.

In this episode Justin Miller interviews personal injury attorney Zack Port about running and marketing a modern PI firm. Zack explains why his practice focuses on referral relationships (doctors, chiropractors, past clients, other attorneys) rather than billboards and heavy ad spending, and how direct mail and newsletters help nurture those connections. They also discuss building trust without face-to-face interactions, managing a remote team with daily rhythms, adopting EOS (Traction) to scale, and practical steps for handing off leadership hats as the firm grows.

People in this episode

Host: Justin Miller

Guest: Zack Port

Topics covered

• referral strategy
• personal injury law
• marketing
• remote team management
• trust building
• leadership
• direct mail

Keywords

• billboards
• referrals
• direct mail
• newsletters
• remote team
• EOS
• Traction
• trust
• leadership

Mentioned in this episode

Organizations: EOS, Traction, personal injury attorney

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