Past the Fear Threshold with Kristine Citarella
From Kapwa Konversations by Kapwa Yoga LLC
February 19, 2026 · 26 min · Season 3 · Episode 1
About this episode
Kristine Citarella discusses her journey as a business owner and the balance of entrepreneurship and family life.
On this episode of the podcast, we have Kristine Citarella. Kristine Citarella is the CEO and Founder of Spark OBM Agency , where she helps online coaches and entrepreneurs streamline their systems, scale with ease, and step fully into their CEO role without the tech headaches. With a background in corporate product management and over a decade of experience in marketing, operations, and project management, Kristine brings both big-picture strategy and roll-up-your-sleeves execution to the businesses she supports. As a mom of two boys and a first-generation Filipino-American, Kristine knows firsthand the juggle of building a business while raising a family. She has built her agency around that same balance of structure and freedom. Her team of skilled professionals spans tech, social media, and design, allowing Spark OBM to provide comprehensive support for coaches who are ready to grow sustainably. Through her done-for-you operations support, scalable launch systems, and VA placement services, Kristine has become the behind-the-scenes partner that personal development and relationship coaches rely on to launch group programs, simplify their backend, and actually enjoy their…
People in this episode
Host: Kapwa Yoga LLC
Guest: Kristine Citarella
Topics covered
- business operations
- entrepreneurship
- work-life balance
- coaching
- marketing
- project management
Keywords
- business systems
- coaching support
- entrepreneur
- work-life balance
- marketing
- operations
- project management
Mentioned in this episode
Organizations: Spark OBM Agency
Places: New Jersey
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