WorkClaw wants to build an AI team for your team
About this episode
Will Ruben discusses how WorkClaw aims to provide AI solutions that function as digital employees for various business needs.
Everybody has heard the promise by now. AI is going to save time, reduce costs, and help businesses get more done. The problem is that most people still don’t know where to start. That’s the challenge Will Ruben is trying to solve with WorkClaw, a new product from Workmate Labs that turns AI agents into something closer to digital employees. Ruben describes WorkClaw as “an AI team for your team.” Instead of asking users to learn prompt engineering or build complicated workflows, the platform lets them create AI teammates with specific jobs. A florist could train an AI to process invoices. A marketer could create a content assistant. An engineer could build a coding partner. The goal is not to replace workers, but to give every company access to the sort of specialised support that was once available only to large organisations. The idea grew naturally out of Workmate, Ruben’s first product. Workmate focuses on scheduling, one of the most common tasks handled by executive assistants. After building an AI that could manage meetings and calendars, the company began looking at what else an AI teammate might be able to do. Recent advances in large language models made that expansion…
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