CRO: 5 Mistakes Quietly Killing Your eCommerce Conversion Rate with Ashu Dubey, Alhena AI

About this episode

Ashu Dubey discusses five critical mistakes that eCommerce brands make that hinder their conversion rates and offers practical solutions to improve sales.

Ashu Dubey is CEO of Alhena AI, where they’re focused on reshaping the future of online shopping through AI innovation from AI Search engines through to every customer interaction. Clients include Victoria Beckham, dryrobe, Crocus, and Unilever Prestige. In this episode, Ashu joins Chloe to break down the five conversion mistakes quietly costing eCommerce brands sales, from confusing product pages to underused AI tools. He shares practical fixes you can implement quickly to improve conversions, create a better shopping experience, and turn more visitors into buyers. Dive in: [05:10] AI personal shopping agents [09:32] Designing Clear Website CTAs [12:11] Improving chatbot engagement [16:25] AI nudges for indecisive shoppers [18:45] Improving social interaction in shopping [20:57] Educating users on AI capabilities [23:55] Insider Tips from Ashu! [29:56] Episode sponsored by Alhena AI. Head to Alhena.ai https://alhena.ai/ to book a demo. 1. Making every CTA scream Many eCommerce sites add too many bright buttons and promotional messages to the product page. These extra calls to action compete with the Add to Cart button. Shoppers get distracted and stop moving toward purchase…

People in this episode

Host: Chloe Thomas

Guest: Ashu Dubey

Topics covered

• eCommerce conversion
• AI tools
• customer experience
• website design
• sales strategies

Keywords

• conversion rate
• eCommerce
• AI innovation
• customer interaction
• website CTAs
• chatbot engagement
• shopping experience

Sponsors

Alhena AI

Mentioned in this episode

Organizations: Victoria Beckham, dryrobe, Crocus, Unilever Prestige

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