CRO: Turn Customer Behaviour Data into More Sales with Carolina Dibb, Carolina Dibb Consulting
About this episode
Carolina Dibb discusses how to leverage customer behaviour data to enhance eCommerce sales through effective CRO strategies.
Carolina Dibb set up her own CRO consultancy in 2023 after working with mega brands including Amazon, MR PORTER, and the British Museum Company. At her consultancy she help’s independent eCommerce brands understand customer behaviour and improve website performance through customer insight, analytics and optimisation strategy. In this episode, Carolina explains how to move beyond surface-level metrics and use customer behaviour data to uncover what’s really stopping shoppers from converting. She shares a practical framework for identifying opportunities, prioritising changes, and making smarter optimisation decisions. Dive in: [05:38] Identifying and optimizing narratives [07:22] Analyzing Metrics and Conversion Rates [13:26] Optimizing eCommerce conversion rates [14:24] Challenges of A/B testing in marketing [19:29] Reviewing metrics for strategic focus [21:44] Improving product setup processes [25:27] Insider Tips from Carolina! Let Customer Behaviour Data Lead Your CRO Strategy The best CRO decisions start with data, not opinions. Carolina explains that many brands jump straight to solutions before understanding the real problem. Instead, look at your analytics, heatmaps, and…
More episodes of Keep Optimising
- CRO: Use AI to Improve eCommerce Conversion Rates with Elena Kostova, Uxify
- CRO: Reduce Bounce Rates with Faster Site Speed with Jordy Scholing, RUMvision
- CRO: 5 Mistakes Quietly Killing Your eCommerce Conversion Rate with Ashu Dubey, Alhena AI
- CRO: Fix Your Trust Gaps to Increase Conversions with Rebecca Boyle, Lissah & Boyle
- Email: Improve Deliverability with a Smarter Lifecycle Strategy with Chintan Doshi, Mavlers
- Email: Clean Your Email List to Improve Deliverability and Engagement with Nina De la Cruz, Getsitecontrol
Explore listener stats, chart rankings, contacts and more on the Keep Optimising podcast page.