Email: 4 Ways to Improve Your Popups with Taras Talimonchuk, Claspo
About this episode
Taras Talimonchuk discusses innovative strategies for improving email popups to enhance customer engagement and conversion rates.
Taras Talimonchuk is the CMO at Claspo, experts in popups for both email sign ups and CRO. As well as providing excellent popup software (we use it ourselves on the Keep Optimising and other websites!) they also do a TON of research into what’s working. If your popup strategy begins and ends with "10% off for your email address," this episode will give you a lot to think about. Taras reveals how leading brands are using segmentation, personalization, and gamification to turn more website visitors into loyal subscribers and customers. Dive in: [06:20] Identifying buyer journey stages [08:13] Tailored customer pop-up strategies [10:49] Optimizing pop-up marketing tactics [14:45] Implementing Spam Prevention Checks [17:44] Testing email gate strategies [23:01] Cart recovery strategies [25:06] Discussing popup strategies [25:36] Insider Tips from Taras! 1 - Improve How You Deploy Your Popups Most brands still show the same popup to every visitor. Taras argues that this approach leaves money on the table. Instead, tailor your popups based on who the visitor is, where they came from, and where they are in their buying journey. A first-time visitor from Google may need education or a…
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