About this episode

Aggie Meroni joins Chloe Thomas to debunk six common myths about Meta Ads and share effective strategies for eCommerce brands.

Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. AND the author of the Amazon best seller book “Crack The Code: The Strategic Meta Ads Framework To Scale Your eCommerce Brand”. Returning guest Aggie joins Chloe to separate fact from fiction in the world of Meta Ads. Together, they unpack six common creative myths and reveal the strategies helping eCommerce brands get better results from their ad spend in 2026. Dive in: [09:45] Focusing on eCommerce fundamentals [11:31] Understanding ad volume based on budget [14:51] Building a creative system [17:25] Challenges using AI for ad creation [22:22] Using AI in marketing content [24:40] Using AI for ad video snippets [26:41] Testing ad angles effectively [31:50] Importance of video in advertising [34:05] Managing Meta ads for clients [36:58] Insider Tips from Aggie! Myth #1: If Your Ads Aren’t Working, You Have a Creative Problem Many brands assume poor results mean their ads are bad. Aggie says that is often not true. Creative is important, but it is only one part of the equation. A weak website, a poor offer, or incorrect profitability targets can all hurt…

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