SEO GEO: Category Page SEO Dos and Don’ts with Liv Day, Digitaloft
About this episode
Liv Day discusses effective strategies for optimizing eCommerce category pages to enhance revenue without excessive SEO copy.
Liv Day is the SEO Lead at Digitaloft, where she crafts ROI-led SEO strategies that deliver a fast impact for their clients. In this episode, Liv shares how to turn your eCommerce category pages into powerful revenue drivers – without stuffing them with endless SEO copy. We dive into practical fixes, smart internal linking strategies, and how to prepare your store for the rise of AI search and agentic commerce. Dive in: [06:12] "Optimizing Collection Pages Effectively" [09:15] "eCommerce Site Structure Insights" [10:41] SEO, UX, and Engagement Signals [15:40] "Optimized Copy Boosts Rankings" [18:42] "Internal Linking Pitfalls Explained" [21:23] "AI Search Optimization for eCommerce" [25:57] Insider Tips from Liv! Do: Keep Category Page Copy Tight and Conversion-Focused Write copy that helps shoppers choose. Focus on product types, benefits, and buying considerations. Keep it clear and commercially relevant. Around 300–500 words are often enough. Avoid: Adding 2,000 words of fluff about “What is a dress?” or product history. More words do not mean more value. Do: Build a Clear Internal Linking Structure Link parent categories to subcategories and back again. Use descriptive anchor…
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