SEO GEO: Turn Your Shopify Product Data into an AI Search Growth Engine with Sam Wright, Blink

About this episode

Sam Wright discusses how large Shopify brands can optimize their product data for SEO and AI search growth.

Sam Wright is the Managing Director at specialist eCommerce agency Blink, the Shopify marketing agency for large catalogue stores. Sam’s been in SEO since 2007, and in eCommerce since 2002. In this episode, returning guest Sam breaks down how large Shopify brands should be structuring their product data and taxonomy to succeed in both SEO and the fast-evolving world of AI search. He talks about practical fixes that can improve visibility, customer experience, and organic growth — and why getting your data foundations right now will pay off across every channel. Dive in: [05:39] AI Strategies for Shopify Brands [07:51] Store Success Depends on Structure [12:31] Optimizing Shopify Data for AI [16:38] "Shopify's AI-Powered FAQ Tool" [19:44] AI Search and Shopify Shipping [20:44] "AI, Shopping, and SEO Challenges" [22:27] Insider Tips from Sam! Clean, structured product data is now your biggest growth lever AI search and SEO both rely on clear, structured product data. If your data is messy, incomplete, or spread across systems, you will lose visibility. Treat Shopify as your single source of truth. Fill in standard fields like product type, category, materials, and key attributes…

People in this episode

Host: Chloe Thomas

Guest: Sam Wright

Topics covered

• SEO
• eCommerce
• AI search
• Shopify
• product data
• organic growth

Keywords

• Shopify
• SEO
• AI search
• product data
• eCommerce
• organic growth
• taxonomy

Mentioned in this episode

Organizations: Blink, Shopify

More episodes of Keep Optimising

• Meta Ads: Drive More Sales Using Partnership Ads with Christina Bell, Webtopia · June 10, 2026 · 36 min
• Meta Ads: Optimising Hook Rates for Higher ROAS with Komal Singh & Prudhvi Raj, 4XDigital AI · June 3, 2026 · 35 min
• Meta Ads: What to Do at Every Stage of eCommerce Growth with Kathie Feng, Signal Growth · May 27, 2026 · 31 min
• Meta Ads: Use First-Party Data for Smarter Meta Ads & Better Conversions with Yiqi Wu, Aimerce · May 20, 2026 · 37 min
• Growth: Turn Reddit into a Powerful eCommerce Growth Channel (and Win AI Search) with Danny Kirk, ReddiReach · May 6, 2026 · 32 min
• Growth: Using Consumer Psychology to Drive More Conversions with Colin Hodge · April 29, 2026 · 36 min