Episode 47: Personal Branding, SEO & The Truth About AI: What's Actually Working in Digital Marketing with Adam McChesney
About this episode
In this episode, Kristy Kuhl interviews Adam McChesney about personal branding, digital marketing strategies, and the impact of AI on SEO.
Most people think building a personal brand means going viral. Adam McChesney built a multi-client agency, exited a company, and landed some of his biggest clients, all from showing up consistently on Facebook for six years. In this episode, Kristy sits down with Adam McChesney, digital marketing expert, SEO specialist, and founder of Builders of Authority. Adam went from selling CPAP equipment as a medical device sales rep to building 200 websites, launching a digital marketing agency, surviving a messy partnership and legal battle, and rebuilding stronger than ever. Adam pulls back the curtain on what's actually working in digital marketing right now, why the AI hype around SEO is largely smoke and mirrors, and how personal branding is still the most powerful lead generation tool available to any business owner. He also gets real about partnerships, mental toughness, and why it's always going to take longer and cost more than you planned. Things You Will Learn: How Adam went from medical device sales to building a digital marketing agency during a pandemic Why personal branding on Facebook still drives 80% of his agency's leads What AI is actually doing to SEO The difference…
More episodes of Keep Rising with Kristy Kuhl
- Episode 51: From Sneaking Out at Night to Selling Her Brokerage: Kendra Cooke on Addiction to Achievement, Coaching, and Living With No Regrets
- Episode 50: The Hidden Burnout Trap: Why Alignment Isn't Enough for High Performers
- Episode 49: 5 Phrases That Changed Everything: On Fulfillment, Identity & Taking Full Ownership
- Episode 48: Recovering From Burnout: How to Rewire Away From Survival Mode
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