E198 - Dr. Todd Rose: Why Your Desires Aren't Actually Yours (Here's Who Planted Them)
From Know Thyself by André Duqum
June 9, 2026 · 1h 57m · Season 1 · Episode 198
About this episode
Dr. Todd Rose discusses the origins of our desires and the impact of social media on group consensus and authenticity.
Join our online community ↓ https://www.knowthyselfcollective.com Todd Rose is a Harvard-trained social scientist, former high school dropout with a 0.9 GPA, and co-founder of the think tank Populace. His research centers on the gap between what people privately believe and what they publicly say, and the profound consequences of that gap for individuals and for society. This is one of those conversations that reframes something you thought you understood and doesn't let you go back. What We Dive Into: 1. Your brain estimates group consensus using a simple shortcut: the loudest voices repeated most often. On social media, that is 10% of users creating 80% of content. 2. Belonging means being accepted for who you actually are. Fitting in means changing who you are to be accepted. 3. Authenticity is not about being perfectly accurate about who you are. It is about making choices you genuinely believe align with who you are right now. ✨THANK YOU TO OUR SPONSORS: https://www.mudwtr.com/knowthyself Use code KNOWTHYSELF for up to 43% off sitewide https://drinkLMNT.com/KnowThyself Try LMNT & get a free sample pack ___________ 00:00 Intro 01:27 What Are Collective Illusions? 02:05…
People in this episode
Host: André Duqum
Guest: Todd Rose
Topics covered
- collective illusions
- self-silencing
- conformity
- social media
- authenticity
- group consensus
Keywords
- desires
- social media
- authenticity
- group consensus
- self-silencing
- conformity
- collective illusions
Sponsors
MudWtr, LMNT
Mentioned in this episode
Organizations: Populace, Harvard
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