Reinventing Mixers: How Fresh Victor Elevates Every Glass
About this episode
Ken MacKenzie discusses his journey from discovering tequila in Guadalajara to founding Fresh Victor, a cold-pressed mixer company.
Send us Fan Mail A love story sparked a rethink of an entire category. When Ken MacKenzie followed a friend to Guadalajara, he discovered tequila as a culinary spirit, nuanced, complex, and nothing like the neon shots many of us remember. That revelation set him on a path through brand building and, ultimately, to Fresh Victor, a cold-pressed mixer company designed to make great drinks fast without sacrificing craft. We dig into why the mix, two-thirds of the glass-deserves the same re...
People in this episode
Host: Paula
Guest: Ken MacKenzie
Topics covered
- mixers
- tequila
- culinary spirits
- brand building
- craft drinks
Keywords
- Fresh Victor
- mixers
- tequila
- craft drinks
- culinary spirit
Mentioned in this episode
Organizations: Fresh Victor
Products: tequila
Places: Guadalajara
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