The Shopify Advantage: Mike Blarowski on Smarter E-Commerce

About this episode

Mike Blarowski discusses the Shopify Advantage for outdoor brands, sharing insights on e-commerce optimization and the impact of AI on marketing.

Mike Blarowski, co-founder of Pinkbike and Shopify expert, joins the KORE Outdoors Podcast to unpack what he calls the Shopify Advantage —how outdoor brands can simplify e-commerce and build businesses that support their lifestyle. From early lessons at Pinkbike to helping founders optimize their online stores, Mike shares practical insights on using Shopify effectively, creating high-converting email flows, and adapting to the future of AI-driven search. This episode is a field guide for makers and entrepreneurs who want to grow online without losing their connection to the outdoors. What “the Shopify Advantage” means for outdoor brands Common e-commerce mistakes and how to fix them Using email automation to convert visitors into loyal customers How AI is changing SEO and online marketing The best apps for your Shopify store Learn more about KORE Links to what was mentioned on this episode: Iceberg Commerce (Mike's E-commerce Agency) Pixel Union Themes Google PageSpeed Insights GT Metrix SparkLayer Klaviyo Copy That copywriting course Copy Posse Shopify Apps: Locksmith Judge.me Gorgias MyWorks BetterReports KNO Commerce Matrixify Connect with Mike on LinkedIn Connect with…

People in this episode

Host: KORE Outdoors Podcast

Guest: Mike Blarowski

Topics covered

• e-commerce
• outdoor brands
• Shopify
• email automation
• AI in marketing
• business growth

Keywords

• Shopify Advantage
• e-commerce mistakes
• email flows
• AI-driven search
• outdoor brands
• business growth

Mentioned in this episode

Organizations: Pinkbike, Shopify, Klaviyo, Iceberg Commerce, Pixel Union, Google, GT Metrix, SparkLayer, Copy That, Copy Posse

More episodes of KORE Outdoors Podcast

• Investing in Outdoor Founders with Andrew Luter of Rio Chato Investments · June 11, 2026 · 1h 9m
• Doing Things Differently with Jensen Cipriano Brehm of Ombraz · May 6, 2026 · 1h 3m
• Building a brand for the Renaissance athlete with Mattie and Matt Sims of Courier Socks · April 22, 2026 · 1h 14m
• Scaling a Cottage Outdoor Brand with Chris Schabow, CEO of Enlightened Equipment · April 8, 2026 · 1h 25m
• Engineering The Future of Skiing with Jonathan Audet of Ferreol Skis · March 25, 2026 · 1h 2m
• Building a Category-Specific Brand with Dario Phillips of Slowtide · March 4, 2026 · 1h 3m