Dear Pharma, Your Patient Isn’t A KPI with Mark Duman

About this episode

Mark Duman discusses how changing the language used in healthcare can improve patient engagement and transform clinical trials.

Send us Fan Mail What happens when we stop calling people “subjects” and start inviting them to help build the solutions they need? We sit down with pharmacist and patient engagement leader Mark Duman to unpack how language, literacy, and lived experience can transform clinical trials, medtech, and digital health from the ground up. Mark introduces his three Cs—co-creation, choice, and coaching—and shows how each one moves care from doing to people toward working with and learning from them. ...

People in this episode

Host: Ivanna Rosendal

Guest: Mark Duman

Topics covered

• patient engagement
• clinical trials
• medtech
• digital health
• co-creation
• healthcare language

Keywords

• patient engagement
• clinical trials
• medtech
• digital health
• co-creation
• healthcare

Mentioned in this episode

Organizations: Pharma

More episodes of Lab to Lives

• What If The Real Blocker Is Coordination Not Data w/ Anastasia Christianson · June 10, 2026 · 52 min
• Electrifying the Factory: Agentic AI For Faster Clinical Trials with Pamela Tenaerts · May 13, 2026 · 49 min
• Why Big Pharma Feels Like A Financial Institution & Don't Pee on Medical Gloves with Anish Shindore · April 15, 2026 · 1h 9m
• How Biotech Ideas Become Real Patient Impact w/ new co-hosts Alex and Dimitri · March 30, 2026 · 49 min
• Audit Trails, RBQM, And Agentic AI Explained · February 11, 2026 · 39 min
• Why Bringing The Trial To The Patient Beats Dragging Patients To Sites · January 28, 2026 · 21 min