Dear Pharma, Your Patient Isn’t A KPI with Mark Duman
About this episode
Mark Duman discusses how changing the language used in healthcare can improve patient engagement and transform clinical trials.
Send us Fan Mail What happens when we stop calling people “subjects” and start inviting them to help build the solutions they need? We sit down with pharmacist and patient engagement leader Mark Duman to unpack how language, literacy, and lived experience can transform clinical trials, medtech, and digital health from the ground up. Mark introduces his three Cs—co-creation, choice, and coaching—and shows how each one moves care from doing to people toward working with and learning from them. ...
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