Sheep, Strategy & Success: Voices from Industry Leaders

Sheep, Strategy & Success: Voices from Industry Leaders

From LaneCast Ag Podcast by Lane Nordlund Ag Broadcaster

March 23, 2026 · 28 min · Episode 66

About this episode

Lane discusses the current state of the sheep industry with industry leaders Ben Lehfeldt and David Fisher, focusing on challenges and opportunities for producers.

On this episode of the LaneCast Ag Podcast, Lane visits with Ben Lehfeldt, President of the American Sheep Industry Association, and David Fisher, Chair of the American Lamb Board. The two multi-generation sheep producers share insights on the current state of the sheep industry, highlighting the importance of policy, promotion, and collaboration to grow demand for American lamb. They also discuss industry challenges like labor, predators, and global competition—while emphasizing strong opportunities ahead for producers and the next generation in agriculture. #LaneCastAg #SheepIndustry #AmericanLamb #AgPodcast #RanchingLife

People in this episode

Host: Lane Nordlund

Guests: Ben Lehfeldt, David Fisher

Topics covered

  • sheep industry
  • agriculture
  • policy
  • promotion
  • collaboration
  • challenges
  • opportunities

Keywords

  • sheep
  • American lamb
  • agriculture
  • policy
  • collaboration
  • labor
  • predators
  • global competition

Mentioned in this episode

Organizations: American Sheep Industry Association, American Lamb Board

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