Sound Off #120 - Gen Alpha wants phygital, WXO London debrief, Helium, & more!

Sound Off #120 - Gen Alpha wants phygital, WXO London debrief, Helium, & more!

From LBX Collective by Brandon Willey

May 5, 2026 · 1h 1m · Season 4 · Episode 120

About this episode

This episode discusses the current challenges in location-based entertainment, including VR arcade pressures and external factors affecting the industry.

Sponsored by Intercard! On this week's show we walk through the realities hitting location-based entertainment right now, from VR arcade business pressure to the pricing and repeat-visit mechanics that decide who survives. We also connect big external shocks like Middle East instability and helium-driven chip constraints to the on-the-ground decisions operators make about tech, IP, staffing, and attraction mix. • why many VR arcades struggle with older formats and single-experience mode...

People in this episode

Host: Brandon Willey

Topics covered

  • location-based entertainment
  • VR arcades
  • pricing mechanics
  • Middle East instability
  • technology decisions

Keywords

  • location-based entertainment
  • VR arcade
  • Middle East
  • helium
  • pricing
  • technology
  • staffing

Sponsors

Intercard

Mentioned in this episode

Products: VR arcade, helium-driven chip

Places: Middle East

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