
Sound Off #120 - Gen Alpha wants phygital, WXO London debrief, Helium, & more!
From LBX Collective by Brandon Willey
May 5, 2026 · 1h 1m · Season 4 · Episode 120
About this episode
This episode discusses the current challenges in location-based entertainment, including VR arcade pressures and external factors affecting the industry.
Sponsored by Intercard! On this week's show we walk through the realities hitting location-based entertainment right now, from VR arcade business pressure to the pricing and repeat-visit mechanics that decide who survives. We also connect big external shocks like Middle East instability and helium-driven chip constraints to the on-the-ground decisions operators make about tech, IP, staffing, and attraction mix. • why many VR arcades struggle with older formats and single-experience mode...
People in this episode
Host: Brandon Willey
Topics covered
- location-based entertainment
- VR arcades
- pricing mechanics
- Middle East instability
- technology decisions
Keywords
- location-based entertainment
- VR arcade
- Middle East
- helium
- pricing
- technology
- staffing
Sponsors
Intercard
Mentioned in this episode
Products: VR arcade, helium-driven chip
Places: Middle East
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- Sound Off #124 - Karting Goes Phygital, Park Avenue Open Day, & more! · June 9, 2026 · 1h 23m
- The LBX Show #80 - China’s Phygital Active Play, Park Avenue Open Day, & more! · June 7, 2026 · 1h 3m
- Sound Off #123 - The Closure Logjam, Staytainment, Licensing Expo, & More! · June 2, 2026 · 1h 10m
- The LBX Show #79 - World Cup Playbook, Black Mirror, Influencer Marketing, & More! · May 31, 2026 · 48 min
- Sound Off #122 - AAA Expo Review, Exec Shakeups, Hasbro Transmedia & more! · May 26, 2026 · 1h 32m
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