Sound Off #121 - IP tradeoffs, EVA gets $, Big Buck Hunter lifestyle, and more!

Sound Off #121 - IP tradeoffs, EVA gets $, Big Buck Hunter lifestyle, and more!

From LBX Collective by Brandon Willey

May 12, 2026 · 1h 2m · Season 4 · Episode 121

About this episode

This episode discusses the complexities and costs associated with licensing intellectual property in attractions and explores trends in location-based entertainment.

Sponsored by Intercard! On this week's show we challenge the idea that a famous IP automatically upgrades an attraction and dig into the real costs, approvals, and operational tradeoffs that come with licensing. We also scan the latest location-based entertainment signals across funding, VR, sportstainment, and the growing tension between hype and execution. • IP as an amplifier rather than a fix for weak gameplay • Licensing fees, brand approvals, and hidden operational burdens&...

People in this episode

Host: Brandon Willey

Topics covered

  • IP tradeoffs
  • licensing
  • location-based entertainment
  • funding
  • VR
  • sportstainment
  • operational burdens

Keywords

  • IP
  • licensing fees
  • brand approvals
  • operational tradeoffs
  • location-based entertainment
  • VR
  • sportstainment

Sponsors

Intercard

Mentioned in this episode

Organizations: EVA

Products: Big Buck Hunter

More episodes of LBX Collective

Explore listener stats, chart rankings, contacts and more on the LBX Collective podcast page.