
Sound Off #121 - IP tradeoffs, EVA gets $, Big Buck Hunter lifestyle, and more!
From LBX Collective by Brandon Willey
May 12, 2026 · 1h 2m · Season 4 · Episode 121
About this episode
This episode discusses the complexities and costs associated with licensing intellectual property in attractions and explores trends in location-based entertainment.
Sponsored by Intercard! On this week's show we challenge the idea that a famous IP automatically upgrades an attraction and dig into the real costs, approvals, and operational tradeoffs that come with licensing. We also scan the latest location-based entertainment signals across funding, VR, sportstainment, and the growing tension between hype and execution. • IP as an amplifier rather than a fix for weak gameplay • Licensing fees, brand approvals, and hidden operational burdens&...
People in this episode
Host: Brandon Willey
Topics covered
- IP tradeoffs
- licensing
- location-based entertainment
- funding
- VR
- sportstainment
- operational burdens
Keywords
- IP
- licensing fees
- brand approvals
- operational tradeoffs
- location-based entertainment
- VR
- sportstainment
Sponsors
Intercard
Mentioned in this episode
Organizations: EVA
Products: Big Buck Hunter
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- Sound Off #123 - The Closure Logjam, Staytainment, Licensing Expo, & More! · June 2, 2026 · 1h 10m
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