Eric Ries: Why Most Companies Are Built to Fail

Eric Ries: Why Most Companies Are Built to Fail

From Lead From the Heart by Mark C. Crowley

June 12, 2026

About this episode

Eric Ries discusses how companies can achieve lasting success by prioritizing ethics and employee well-being over short-term profits.

    What if the way most companies are run today—chasing short-term profits, cutting corners, exploiting customers, and ignoring employee well-being—is actually the opposite of what creates lasting organizational success? Eric Ries, author of the bestselling The Lean Startup and in his new book, Incorruptible , has spent decades studying how organizations can thrive over the long term while genuinely improving the lives of employees, customers, and communities. In Incorruptible , he argues that the most enduring, high-performing companies are guided by a mission that advances human flourishing and a principled ethos that shapes every decision and action. These organizations resist shortcuts, prioritize employee well-being, and refuse to squeeze customers—proving that ethics and excellence are inseparable. Eric brings these ideas to life with vivid examples. He examines 3M, where a strong corporate ethos fueled groundbreaking innovation like Post-it Notes, and shows what happens when organizations like them abandon their guiding principles. He highlights Sol Price’s Price Club, a discount retailer which built extraordinary success by treating employees and customers with…

People in this episode

Host: Mark C. Crowley

Guest: Eric Ries

Topics covered

  • organizational success
  • employee well-being
  • ethical business practices
  • long-term thinking
  • corporate culture
  • innovation

Keywords

  • business ethics
  • employee care
  • long-term success
  • corporate ethos
  • innovation
  • short-term thinking

Mentioned in this episode

Organizations: 3M, Price Club, Costco

Books & works: The Lean Startup, Incorruptible

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