Overlooked and underinvested - Matta's Marina Logacheva on the missed opportunity in disability sport
About this episode
Marina Logacheva discusses the overlooked opportunities in disability sports and the importance of inclusivity.
Marina Logacheva is the Disability Sports Lead at the Matta sports marketing agency. A keen amateur athlete, Marina was training for an Ironman in 2020 when she became a tetraplegic wheelchair user following a traumatic fall. Here in the UK, July is Disability Pride Month, in which Visbility, intersectionality and disabled leadership are all celebrated. Those topics were on the agenda during my chat with Marina too, as well as the huge opportunity that sports participation spaces are missing through a lack of focus on and catering for a potential disabled customer base. Approximately 25% of the UK population reports having a disability. This equates to nearly 17 million people, yet the public discourse around disability, and the specific discourse around access to sport, remains minimal.
More episodes of Leaders Worth Knowing Podcast
- New York, Birkdale and everywhere in between: where sports industry bigwigs are spending the weekend
- Bruin Capital's George Pyne - how to raise money, then spend it, build businesses up, then exit with grace
- The Cannes Debate: how did PSG crack the cultural crossover code?
- Rights and wrongs: How Sky and ITV might shake-up sports media; Fifa's World Cup shenanigans
- Tony Godsick: Tennis turbulence, finding a place for the Laver Cup and the business of Roger Federer
- NBA Europe - the reality behind the franchise sales; plus under-the-radar moves from FIFA and the EFC
Explore listener stats, chart rankings, contacts and more on the Leaders Worth Knowing Podcast podcast page.