Rights and wrongs: How Sky and ITV might shake-up sports media; Fifa's World Cup shenanigans

Rights and wrongs: How Sky and ITV might shake-up sports media; Fifa's World Cup shenanigans

July 9, 2026 · 36 min

About this episode

The episode discusses the implications of Sky's acquisition of ITV on the sports rights market and reflects on the intersection of sports and politics amid Fifa's controversies.

As Sky confirms its £1.6 billion deal to acquire ITV, James Emmett and David Cushnan assemble to consider the possible ripple effect on the UK sports rights market. Are we poised for a new era of creative collaboration and shared production? Elsewhere, there's reflections on this week's conversation with Tony Godsick, Roger Federer's agent, and how working with superstar talent - and the building of stories around them - is changing. And in a troubled week for Fifa and Gianni Infantino, amid suggestions of political interference in the tournament, why sport and politics have always mixed, and what impact, if any, it will have on Infantino's future as President of the governing body.

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