Scroll Stoppers: World Cup Special

About this episode

The episode explores the strategies and creativity behind impactful digital content during the World Cup.

What does it actually take to win on social at the biggest tournament in sport? In this opening episode of Scroll Stoppers - a new series from the Leaders Worth Knowing podcast exploring how to make an impact with digital content - Henry Breckenridge, Senior Content Manager at Leaders is joined by Ten Toes Founder & CEO Ben Weisfeld to unpack how the industry is gearing up for a World Cup like no other - driven by American culture and relentless competition for attention. From campaigns planned months in advance to the moments you simply can’t predict, this episode dives into what it really takes to create content that cuts through - and why speed, creativity and instinct matter more than ever. Ten Toes Social Media Director Ella Jerman also joins to take you inside the content operation at the tournament - from building teams and workflows, to storytelling and why the content that flies is often the least polished… and the least expected.

People in this episode

Host: Henry Breckenridge

Guests: Ben Weisfeld, Ella Jerman

Topics covered

• social media
• World Cup
• digital content
• content creation
• marketing strategies

Keywords

• World Cup
• social media
• content marketing
• digital strategy
• sports marketing

Mentioned in this episode

Organizations: Leaders, Ten Toes

More episodes of Leaders Worth Knowing Podcast

• The World Cup lands at last: Opening week pointers, ongoing concerns and online dominance · June 11, 2026 · 30 min
• In praise of Josh Kroenke; Rethinking the pre-game concert model · June 2, 2026 · 38 min
• Anurag Dahiya - the ICC CCO on growing reach and revenue in new and uncompetitive markets · June 1, 2026 · 29 min
• Jennifer Mackesy and Julie Uhrman: the bold business case for 7-a-side women's football · May 28, 2026 · 34 min
• Deciphering India’s major event plans; who will succeed Sally Bolton at Wimbledon? · May 21, 2026 · 36 min
• Ross Hutchins - a new CEO for a new era at the International Tennis Federation · May 19, 2026 · 43 min