The World Cup lands at last: Opening week pointers, ongoing concerns and online dominance

About this episode

The episode discusses the business and political implications of the Fifa World Cup's opening week in Mexico City.

As the Fifa World Cup finally kicks off in Mexico City, James Emmett and David Cushnan run the rule over the major business storylines, commercial implications and ever-present politics to keep eyes on in the opening phase of the tournament. Building on the first edition of Scroll Stoppers, our new series on digital content with Ten Toes, they consider who the breakout content stars in and around the tournament could be, from established football pundits to as-yet undiscovered creators. Plus, what role will Donald Trump have on the tournament now the action has started? And why Iran's unlikely and restricted presence in the US will be one of the major stories of the opening round of games --- Leaders Week London takes place on Wednesday 7th and Thursday 8th October, at Stamford Bridge, home of Chelsea FC. For more on who's speaking, who's attending and what to expect visit: leadersinsport.com/leadersweek

People in this episode

Hosts: James Emmett, David Cushnan

Topics covered

• Fifa World Cup
• business storylines
• commercial implications
• digital content
• politics in sports
• content creators

Keywords

• World Cup
• business
• politics
• digital content
• sports
• Donald Trump
• Iran

Mentioned in this episode

Organizations: Fifa, Ten Toes, Chelsea FC

Places: Mexico City, Iran, US, Stamford Bridge

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