Beyond the Website: Building the Ecosystem Powering SMB Marketing

About this episode

This episode explores the evolving ecosystem of SMB marketing and the importance of building the right ecosystem around the website.

SMB marketing is rapidly evolving into an ecosystem of software platforms, AI capabilities, and agency expertise —with the website at the center. In this episode, we explore how Duda approaches ecosystem design, partner strategy, and platform bundling, and why the future of SMB growth depends less on adding more tools and more on building the right ecosystem around the website About the Guest Mel Kozun is the Head of Ecosystem Partnerships at Duda, working at the intersection of product, partnerships, and go-to-market strategy. With nearly a decade of experience in SaaS, she focuses on building and scaling channel-enabled ecosystems that drive long-term growth. Mel works closely with digital agencies, SaaS platforms, and hosting providers to help them deliver ongoing, high-value web presence services to small and medium-sized businesses at scale, aligning partner success with customer outcomes. Duda is a leading white-label website building platform for digital agencies, SaaS companies, and web professionals serving SMBs. From its industry-leading AI Assistant to advanced API-driven automation, Duda enables teams to build pixel-perfect, high-performing websites efficiently and at…

People in this episode

Host: Kimberli J. Lewis

Guest: Mel Kozun

Topics covered

• SMB marketing
• ecosystem design
• partner strategy
• platform bundling
• AI capabilities

Keywords

• SMB marketing
• ecosystem
• Duda
• AI
• digital agencies
• SaaS
• website

Mentioned in this episode

Organizations: Duda

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