Scaling DTC: How Seb Williams Doubled Revenue for 7-Figure Brands | Let’s Laugh About It

Scaling DTC: How Seb Williams Doubled Revenue for 7-Figure Brands | Let’s Laugh About It

November 14, 2025 · 50 min

About this episode

Seb Williams shares his journey and insights on doubling revenue for DTC brands.

Today on Let’s Laugh About It, we’re joined by Seb Williams, founder of Ads by Seb, where he provides fractional growth marketing services to DTC brands doing $1–10M in revenue. Seb’s journey started in 2021 running Facebook ads for Pristine Auction before moving into the agency world, eventually leading media buying teams for brands like Thrive Causemetics and Dr. Squatch. In 2025, he went fully solo — and within just 3 months helped two different 7-figure brands double their revenue. If you work in ecommerce, paid social, agency life, or are building a DTC brand, this conversation is packed with insights, real numbers, and plenty of laughter. 📲 Connect with Seb: https://www.linkedin.com/in/sebastian-a-williams/ 📲 Connect with Zoe: https://www.linkedin.com/in/zoe-kahn-5b61aa129/

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