Best of the Back Catalogue | Rakuten Rewards — Affiliate Marketing, Cashback & Global Partnerships (#776)

Best of the Back Catalogue | Rakuten Rewards — Affiliate Marketing, Cashback & Global Partnerships (#776)

From Let's Talk Loyalty by Paula Thomas

June 2, 2026 · 38 min · Season 1 · Episode 776

About this episode

This episode features an interview with Kristen Gall discussing Rakuten Rewards and its impact on cashback programs and affiliate marketing.

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- In this Best of Our Back Catalogue episode, we speak with Kristen Gall about how Rakuten Rewards became one of the world’s largest cashback programs. We explore affiliate marketing, major brand partnerships, global sports sponsorships, and emerging retail trends shaping consumer spending today. Show Notes: 1) Kristen Gall 2) Rakuten 3) Rakuten US 4) Rakuten Group 5) Rakuten Optimism Conference 6) Marketplace 3.0 – by Hiroshi Mikitani (Author) 7) #36: Rakuten Rewards

People in this episode

Host: Paula Thomas

Guest: Kristen Gall

Topics covered

  • affiliate marketing
  • cashback programs
  • global partnerships
  • consumer spending trends
  • brand partnerships
  • sports sponsorships

Keywords

  • Rakuten Rewards
  • cashback
  • affiliate marketing
  • global partnerships
  • consumer spending
  • brand partnerships
  • sports sponsorships

Mentioned in this episode

Organizations: Rakuten, Rakuten US, Rakuten Group, Rakuten Optimism Conference

Books & works: Marketplace 3.0 – by Hiroshi Mikitani

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