Rory Sutherland & Dan Bennett on Behavioural Science, Loyalty & How People Really Decide (#777)

About this episode

This episode features an interview with Rory Sutherland and Dan Bennett discussing behavioural science and its impact on loyalty and decision making.

The World’s Largest Loyalty Programs™ research report from Let’s Talk Loyalty is now available. Download it by subscribing to our newsletter on the World’s Largest Loyalty Programs™ now. --------------- In this episode we are delighted to interview Rory Sutherland and Dan Bennett , respectively the President Emeritus and the Senior Partner, Lead of Behavioural Science, for Ogilvy Consulting. Rory has a fascination with the vagaries of human decision making – he sees the world of advertising, marketing and loyalty as a sort of Galapagos Island for behavioural science. An accidental TikTok star as well as a celebrated speaker and writer, Rory has found his blend of wit and behavioural insight resonates with audiences far beyond the boardroom. It’s this same passion that inspired him to found Ogilvy’s Behavioural Science Practice and to write his Book Alchemy: the Surprising Power of Ideas that don’t quite make sense. His 12-week CPD accredited MAD//Masters course helps marketers make sense of accelerated disruption and use a tried and tested mix of creativity, innovation and behavioural science to their competitive advantage. Dan is the global lead of behavioural science at Ogilvy…

People in this episode

Host: Paula Thomas

Guests: Rory Sutherland, Dan Bennett

Topics covered

• behavioural science
• loyalty programs
• human decision making
• marketing
• advertising

Keywords

• loyalty programs
• behavioural science
• marketing
• human decision making
• advertising
• Ogilvy
• Nudgestock

Mentioned in this episode

Organizations: Ogilvy Consulting

Books & works: Alchemy: the Surprising Power of Ideas that don’t quite make sense

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