#165 Mastering innovation with Bruno Pesec
From Let's talk Transformation : The business leaders podcast by Suzie Lewis
April 6, 2026 · 51 min · Episode 165
About this episode
Bruno Pesec discusses the human side of innovation and the strategic role of AI in leadership.
" Innovation is not just technology, systems and strategy, it is also about energy and embodied behaviour." Bruno and I discuss the human side of innovation and the strategic role of AI. We explore how leaders can foster creativity and manage uncertainty by adopting principles from martial arts and leveraging AI for better decision-making. Bruno brings a unique perspective, combining engineering rigour, martial arts mastery, and deep reflection on embodied leadership. We explore different perspectives on how to master generative conflict for Innovation success and making strategy an embodied practice. The insight on the intersection between martial arts mastery, strategy and leadership brings a new lens that every CEO should learn: how to engage in “generative conflict.” So how to 'use' fear and agression in a smarter, more constructive way, which is consensual, respectful, collaborative and vulnerable. Bruno sees innovation not just as systems and strategy, but as energy and embodied behaviour. The difference between doing and managing innovation is really key. Doing is about turning ideas into value; managing is scaling that process across hundreds of ideas, accepting…
People in this episode
Host: Suzie Lewis
Guest: Bruno Pesec
Topics covered
- innovation
- leadership
- AI
- creativity
- martial arts
- decision-making
Keywords
- innovation
- AI
- leadership
- creativity
- martial arts
- generative conflict
- decision-making
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