256: One Risky Text Message Changed Everything

About this episode

The episode shares the origin story of Level Up, starting with a pivotal text message.

In this episode, we’re doing something a little different. We’re recording together from the car for the very first time as we kick off a brand new series on the podcast: Car Chats. And to start things off, we’re sharing the story that so many people in our community have asked us about… how Level Up actually began. The truth? It didn’t start with a big strategy session or a perfectly mapped out business plan. It started with a single text message in January of 2023. You’ll also hear how o...

People in this episode

Hosts: Taylor Petrinovich, Kelley Gilster

Topics covered

• wedding photography
• business beginnings
• entrepreneurship
• storytelling
• text message impact

Keywords

• wedding photography
• entrepreneurship
• business story
• text message
• Car Chats

Mentioned in this episode

Organizations: Level Up

More episodes of LEVEL UP: A Wedding Photography + Videography Podcast

• 268: We Asked Wedding Pros Their Biggest Questions. Here's What Came Up. · June 9, 2026 · 30 min
• 267: AI Is Changing the Wedding Industry · June 2, 2026 · 32 min
• 266: An Honest Conversation About Shooting Celebrity Weddings w Samm Blake · May 26, 2026 · 37 min
• 265: The Wedding Industry Is Evolving… Are You? · May 19, 2026 · 27 min
• 264: Your Team is Your Biggest Asset · May 12, 2026 · 23 min
• 263: How One Yes Turned into 30k · May 5, 2026 · 27 min