259: Rethinking Instagram Ads

259: Rethinking Instagram Ads

April 7, 2026 · 26 min

About this episode

The episode discusses the role of Instagram ads in the luxury market and challenges preconceived notions about advertising for high-end brands.

We recorded this episode in the car on the way to Santa Barbara, and it turned into a conversation that completely shifted how we think about marketing. For the longest time, we believed ads were for mainstream businesses. Not luxury. Not high-end. But what if we were wrong? In this episode, we’re unpacking how ads actually fit into the luxury market, why brands like Chanel still use them, and how your ideal client is already being influenced by them every day. Because running ads like a ...

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