From In-House Analyst to Independent Thought Leader | Charlene Li | 723
About this episode
Charlene Li discusses her new book 'Winning with AI' and her journey from in-house analyst to independent thought leader.
This episode is a companion to the upcoming Thought Leadership Handbook — part of a series where Bill speaks with exemplars featured in the book about how they actually practice thought leadership. There are plenty of books explaining what AI is. This one is about the person who decided to write a book that tells you what to do about it instead — and who's spent 25 years turning disruption into frameworks other people can actually use. Charlene Li joins Bill Sherman to talk about her new book, Winning with AI , co-written with Katia Walsh , and why this one felt different from her five previous titles. It's less an explainer, she says, and more a "doing book" — built for a moment when the case studies go stale before the ink dries. That tension opens into a bigger conversation about how ideas get made and shared. Charlene walks through the origin of Groundswell , the book that made her a New York Times bestseller, written entirely remotely with co-author Josh Bernoff while she was still an in-house analyst at Forrester . She's candid about what co-authorship actually requires — not just complementary skills, but real trust built over years, disagreements included. The…
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